Kristine and Jeppeh Lykkell focus on personal development as professional NLP couches. For their work they use an archetype typology where correct determination of the personality archetype helps penetrating in the darkest corners of the human psyche.
The original idea was to issue an e-book and they looked for a tool that will be able to include 95 illustrations of the individual archetypes, including the signature, make them easily available to the user, complicate piracy and be easily available, in the ideal case without a need to install a special browser. Using of a mobile application with use of IAP payments seemed to be a good idea.
The mobile application platform satisfied all requirements: it is able to include the needed content, makes it available in a kindly way, complicates piracy and allows for a standard way of payment. Moreover, it was possible to add other multimedia content – audio with video and last but not least tests. Every test comprises 25 questions telling how much of the particular archetype you are. There are four tests, one for free as a teaser and three tests are paid.