Really interesting news at this year’s WWDC 2020 conference (The Apple Worldwide Developers Conference) was the introduction of App Clips. It is an extension of apps that allow to get one step closer to users and at the same time make their lives a little easier.
App Clips is an extension enabling quick access to basic functions offered by your app without the users having to download it whole. It is displayed in the form of a card on the lower half of the screen at the exact moment when some action is required, such as ordering a taxi, food, hotel reservation, product payment etc. At the same time, the whole application can be downloaded from the App Store via App Clips. Simply, comfortably, in a matter of seconds.
An App Clip can be launched by the user by clicking the URL link or by scanning a QR code or NFC tag. Other interesting ways include Safari App Banner or Maps, where App Clip connects to a specific place and displays a click-through option.
When the user scans or clicks the link, the system determines whether the application is installed or not. If yes, the application is launched. If not, an App Clip appears. One app can use App Clips for multiple functions, however, the number of screens within one “clip” should be as little as possible.
We should also mention that App Clips only work on the iOS 14 operating system, which is available for iPhone 6s and later.
Downloading new applications when we’re not sure if we really need them is a “big deal” for many people. App Clips solve this issue by allowing us to use essential functions and work as a sort of a window to peak into the whole app. The decision on whether we need to download the whole app is then much easier.
Even the implementation of App Clips itself (implemented within Xcode again) is not very complicated and time consuming. From our point of view, it is simply a great and convenient novelty, which will take your application and customer service to a higher level.